"Mapping the daily media round: novel methods for understanding families' mobile technology use." Humor influences the people's behavior in a positive way ; normally only the left hemisphere of our brains is activated - the side we use for logic, analyzing etc. An essential feature of interactivity is that it is mutual: user and machine each take an active role (see interaction). Volume 13, Issue 4, August 2017. Examples of Interactive Media The first Example of Interactive media i will be looking at is; Bandersnatch from the Hit TV Series Black Mirror, it is an interactive video, as it asks the viewer what direction they want to take in the episode, including changing characters and endings. An overview of media economics with examples. It allows a company to segment their statistics for leads/growth etc. Interactive media is captivating tech-savvy children via apps and video games. Audi shared a quiz that allowed them to finance an Audi with a Personal Contract Plan. And certain products may not be suitable for all, depending on their skin type. They can enable you to maximize your social media channels as they have high shareability. The common types of interactive media. Website interactive UI examples 13. This quiz aimed to help men learn how they could improve upon their dressing styles according to their personalities. The quiz’s engaging nature was the secret behind its success. Interactive media began to replace this model of one-way communication beginning with the commercialization of the internet in the 1990s. A graded quiz from a brand as reputable as WHO is also more likely to be shared thus increasing traffic for WHO and satisfaction for its customers. The sharp fall in hardware costs and the unprecedented rise in the computer speed and memory transformed the personal computer into an affordable machine capable of combining audio and color video in advanced ways. Ordinary Sculpture Turns Into Star Sower at Night They can allow you to increase traffic to your website and products as more customers would wish to engage with them. But fear not, this calculator will let you know exactly how you can efficiently budget your marketing finances as well as all the savings you can generate by using our platform! Another way to incorporate interactive content is to include an idea generator that would provide more suggestions and ideas for newer interactive content you can share in the future! The interactivity is evident because of how it solves this problem. The quiz benefitted both sides as it allowed users to have an engaging and interactive experience, which echoes the company’s own principles. The data collected based on users’ preferences in this calculator allows Audi to better target customers with appropriate sales and marketing offers in the future, thus ensuring higher purchases. Uber provided customers with an interactive quiz with two quick questions allowing users to estimate the fare of their ride. By observing what time zones a person has crossed and matching those to the basic known sleep cycles of the individual, the machine is able to predict when a person's body is expecting light, and when it is expecting darkness. Though the word media is plural, the term is often used as a singular noun. Allowing the reader to slide through time and compare the changes in compensation over a matter of years with a simple slide really drives the article’s main points home through interaction. [10], The media which allows several geographically remote users to interact synchronously with the media application/system is known as Distributed Interactive Media. Glaucoma, Christina R., M.A. The results from this quiz can be used to segment leads based on skin type. [5] Nevertheless, the term is useful to denote an identifiable body of practices and technologies. Web Courseworks. This quiz allows the users to have a more transparent look into Uber’s offerings which can contribute to increased customer satisfaction rates. Examples of Interactive media Right target audience The Target audience for a type of interactive media is the type of people that are interested in, for example, Fifa 13, The average age for a consumer of FIFA 13 is 12-18. The quiz was a success for the customers as well as the company. Providing interactive calculators is another way to increase your brand credibility as you would show your customers that you have the knowledge and answers they are looking for. Accessed 4 Feb. 2018. In this blog, we bring you the 23 best interactive content examples from companies across the board! And all quizzes come with enticing giveaways from brands like Michael Kors to L’Oreal. Examples of interactive media include social media, virtual reality, and apps. "When Smart Devices Interact With Pervasive Screens: A Survey", It also ensured that customers were engaged, entertained and spread festive cheer everywhere! The outcome of this quiz was pretty positive for the publishing house too! [4] Manovich complains that 'In relation to computer-based media, the concept of interactivity is a tautology. Another interactive marketing example that utilizes the age-old “slide” is the Financial Times Infographic on Bank CEO Compensation. This idea generator built using Outgrow does just that. The definition of mass communication with examples. Interactive content ensures that customers and visitors are able to have more engaging and delightful experiences before they inevitably move on to the next post, story, or video on their social media feeds. A simple example of interactive marketing is insurance companies that offer free, instant quotes. Buzzsumo reports that fun quizzes like these are shared approximately, We did it before it got cool, jk! Interactive digital ads created by Coca-Cola, The New York Times and Verizon. Most interactive computing systems are for some human purpose and interact with humans in human contexts. P.C. One can target those customers with more relevant products and offers in the future also. This quiz would undoubtedly be extremely useful to Zara’s customers, who would then be encouraged to share it further. 23 Nov. 2014. The World Health Organization (WHO) has also jumped on the interactive content bandwagon with an assessment quiz that allows users to check how much they know about Universal Health Coverage. co helped them generate, Barões Digital Publishing is a publishing house in Brazil. Interactivity in New Media. Interactive media is not limited to a professional environment, it can be used for any technology that responds to user actions. Their most common applications include training programs, video games, electronic encyclopaedias, and travel guides. Books with a simple table of contents or index may be considered interactive due to the non-linear control mechanism in the medium, but are usually considered non-interactive since the majority of the user experience is non-interactive reading. Barões Digital Publishing is a publishing house in Brazil. A much more aesthetic and interactive, as well as engaging approach – a recommendation quiz. But that’s not all, as they also enable you to analyze the potential of your existing marketing campaigns. Today, 57 percent of children under the age of eight are using educational applications, according to a study from Nielsen’s 2014 Digital Consumer Report.The expansion of interactive media provides a vital opportunity to empower children and to increase their educational skills and knowledge. Visit Humboldt. *A particular standout: Peugeot's interactive print ad encouraged people to strike it, after which a tiny air bag inflated on the following page. Rally. Interactive multimedia practice and promise. Videos: Videos are a logical first place to start because they are inherently interactive. Users can pick from various quizzes. Trendy quizzes of this sort are easily able to pick up immense numbers of shares and have high participation rates also. The media still has the same purpose but the user's input adds interaction and brings interesting features to the system for better enjoyment. It is also an effective method to segment leads based on their responses and outcomes for better retargeting in future newsletters and landing pages. Interactive media allows for people, or 'users,' to actively participate or interact with video games, websites and the special features sections on movie DVDs. by engaging in the post itself, the user shares the post with their own network. They provided their users with a quiz titled, The quiz also skyrocketed their conversion rates by 33%, to enable them to gain new leads and customers. Learn how and when to remove this template message, International Interactive Communications Society, "Delta teases us with 'shower' that beats jet lag - CNN Travel", "Technology and Interactive Media as Tools in Early Childhood Programs Serving Children from Birth through Age 8", "Selected Examples of Effective Classroom Practice Involving Technology Tools and Interactive Media", Bill Buxton: The three mirrors of interaction, https://en.wikipedia.org/w/index.php?title=Interactive_media&oldid=995757547, Articles needing additional references from July 2009, All articles needing additional references, Creative Commons Attribution-ShareAlike License. We’re living in the age where we are constantly bombarded with content wherever we go. This form of communication allows senders and receivers to build long term trust and cooperation. Interactive content’s reach and impact has been on a steady growth, as statistics show. #1 Heineken USA Heineken, a Dutch brewing company, came up with an interactive video as a part of an HR campaign in 2016 to showcase the fun company culture. Ready for a real-life magical duel? The consumers that buy FIFA are all sports fanatics and Any form of interface between the end user/audience and the medium may be considered interactive. Interactive ads are a great way for marketers to really engage with consumers directly. They did so by sharing a Mood Quiz that would allow users to find a playlist based on their current mood. It helps users take a greater interest in the topic and helps WHO’s brand standing. We did it before it got cool, jk! Interactive media is a method of communication in which the output from the media comes from the input of the users. Amazon decided to take assessments a step further by combining that with giveaways during the festive sale period. Everyone has a different skin combination. And certain products may not be suitable for all, depending on their skin type. Eileen Espresso, Patti Miller, and Christine Cordoba. Classic, old-fashioned contests and sweepstakes are also great examples of interactive content, and can be a solid way to generate more engagement. This is not necessarily because they are opposed to technology, but because they fear that it will lessen the time that they get to spend with their children. Therefore, to call computer media “interactive” is meaningless – it simply means stating the most basic fact about computers.'. This was one of the most informative as well as enlightening approaches to interactive content we have seen so far. 93% of marketers acknowledge that utilizing interactive content in some way or the other has been extremely effective in educating buyers. They also provided two options to request a ride now or schedule it for later. Through this calculator, they were able to gain a conversion rate of 23%. Interactive media integrate computer, memory storage, digital (binary) data, telephone, television, and other information technologies. [7], Interactive media makes technology more intuitive to use. It enabled the user to access high-quality analogue images on the computer screen. It used to require a lot of development work to build these content pieces, but we created Outgrow. Zara provided its users with a quiz to get rid of the hassle of guesstimating their size when shopping for new fits with their “What’s My Size” quiz. It refers to electronic media, including audio, video, and other content, that can be stored on a computer. This is where, Golf Avenue is an online retailer for golf equipment. This page was last edited on 22 December 2020, at 19:02. Websites, especially social networking websites provide the interactive use of text and graphics to its users, who interact with each other in various ways such as chatting, playing online games, sharing posts that may include their thoughts and/or pictures and so forth. Demand Media, 10 May 2011. This is where Zara’s quiz comes in handy. They provided their customers with an interactive quiz titled “Guess Your Handicap”. You gotta dress the part after figuring out your superhero mark of course! Traditional media such as broadcast television and film involves an audience watching with no way to navigate or participate. Their calculator consisted of various questions such as business type, annual turnover, how often they run their payroll, and details about their customer’s pension scheme which allowed them to demographically segment their customers for better retargeting in their future marketing campaigns. There are also various videos that show up on the right side of the screen for users who would like to find out more. Interactive e-books are another fascinating approach to interactive content. Interactive products such as smartphones, iPad's/iPod's, interactive whiteboards and websites are all easy to use. 1401 Walnut Street, Suite 200 Boulder, Colorado 80302 Taylor, Katie Headrick; Takeuchi, Lori; Stevens, Reed. Interactive e-books are also a great way to generate leads and educate your customers. A video game is an electronic device that involves human interaction with a user interface to generate visual feedback on video. Various brands have incorporated interactive content. This helps ensure only the people interested in their services will be interacting with the calculator, so, they would be gathering only relevant leads. AssoConnect is a French company that provides association management software. The quiz also skyrocketed their conversion rates by 33%, to enable them to gain new leads and customers. Here’s the last of our interactive content examples. 21 Oct. 2017. It allows users to choose from a wider range of skin concerns, types of products, or clean products. Business consultants Thrive Business Solutions used interactive content in the finance industry. Content Marketing Institute has reported that interactive content has a. Here are a couple of examples of interactive emails done right: 1) Tom Raffield – Furniture Designer Lat chem, C., Williamson, J., & Henderson-Lancet, L. (1993). It helped generate over. The device is designed to reduce the effect of jet lag on customers that often take long flights across time zones. We hope this article helped you learn about the broad use cases of interactive content and how it can help brands and customers, as well as inspire other marketers like you to create your own! Brands such as Airbnb, Spotify, and IBM are just a few examples of how interactive content can be used in different industries and across different use cases. The Wizarding World brings all Harry Potter, and specifically Remus Lupin fans together to keep his character alive by sharing a graded quiz that would allow users to check how well they know his quotes. By studying an interactive subject I feel I will be able to enhance my technological abilities and my understanding of the media world while also being able to … Growth of interactive media continues to advance today, with the advent of more and more powerful machines the limit to what can be input and manipulated on a display in real time is become virtually non-existent. Interactive Media is a method of various forms of communication in which programs output is depended on the user's input and the user, in turn, affects the output of the programme. By providing a quiz of this sort, the company was able to gain data based on a user’s preferences as well as their actual size, which would allow Zara to market better-suited products to customers in the future. Simply put, it refers to the different ways to which people can process and … EHow. This is about Flirt created a custom hash tag for their launch party. This isn’t a comprehensive list, but it does indeed cover many of the best interactive multimedia pieces we saw this past year. And it’s difficult to stand out. Here are 23 powerful interactive content examples created by some of your favorite brands! AUGUST 1, 2017. Make sure your prize is brand related, and remember that simple is okay. And this calculator provides a clear bar graph illustrating just how much you can save by using Outgrow’s interactive content platform. co so that any marketer can build these powerful tools on their own. 15 Creative Street Art Ideas from OakoAk. She, M. Baldauf, ACM Transactions on Multimedia Computing, Communications, and Applications (TOMM) Interactive content helps with customer acquisition and engagement, which is why it has become a core part of the marketing strategy in the 2020s. 14 Examples of Media Economics. Additionally, there are several elements that encouraged the development of interactive media including the following: All of the prior elements contributed in the development of the main hardware and software systems used in interactive media. However, parents have also become increasingly worried about the impact that it will have on their family lives. Do you have any amazing interactive content examples that you’d like to share with us? The land of Game of Thrones has another trick up its sleeve! 15 Examples of Mass Communication. This plays a critical role in building relationships. The 5 Most Talented 3D Sidewalk Artists. Masculine Style is a styling consultancy for men. So, we've seen one really outside-the-box example from JetBlue, but what are some other types of interactive advertising at marketers' fingertips? DemandGen has reported that interactive content gets two times more engagement than static content. There are different options at every step to enable users to find the exact product for their exact needs. Some common examples of this type of Media include Online Gaming, Distributed Virtual Environment, Whiteboards which are used for interactive conferences and many more. Games. They definitely leave the audience impressed and hooked to find out more about your brand, which would translate into more engagement and brand awareness. Rally is a small digital product studio, the interaction and animation are super cool with a clean interface and delicate color match. Landing pages like the one employed by IBM also have immense advantages. Video games require active action to play and typically prompt users to make decisions and manipulate their game characters, sometimes called “avatars.” Similarly, interactive simulation allows individuals to use computers to recreate real-life situations and practice the behavior … Users would be eligible for the giveaway by filling in 6 quick questions. Interactive email content boosts the click-to-open rate by up to 73%, and adding videos can increase click-through rates by as much as 300%. The Wizarding World provides the most magical approach to interactive content bewitching all the wizards out there! This is because interactive content can be customized and tailored to provide personalized results and outcomes suited to each customer, in a way that static content like blogs or infographics are not able to. Now instead of providing a lengthy blog for their customers to find a suitable product, Interactive Content Whitepaper For All Industries, Interactive Content Marketing for Digital Agencies, Do’s and Dont’s of Interactive Experiences, Interactive Content for Email List Growth, Interactive Content Marketing For Agencies, 57,000 leads and a whopping 286,000 visits, 20 Best Lead Generation Tools You Need to Try Out in 2021, How to Create Content Engagement Strategy With the Right Metrics, 10 Best Website Chatbot Examples of 2021 [Real-Life Examples]. Rapt Media offers a compelling alternative to engage employees and consumers, inspiring them to act. They provided their customers with an interactive quiz titled “, The quiz also helped in the brand’s lead segmentation strategies as users with different responses to the questions can be retargeted more appropriately. If buying your own car is not a preference for you, not to fret! We can all relate to the hassle of choosing which platform would be best suited for our interactive content marketing needs. Organizations also use interactive media to go further than basic marketing and develop more positive behavioral relationships. This quiz also provides the option for users to share their results with friends to maximize the fun! And, Take a look at this list of 25 latest and best interactive website examples for your inspiration: 1. Users would be extremely likely to share quizzes such as these that seek to educate them and provide personalized suggestions amongst thousands of products. Interactive content is a boon for marketers looking to enhance their marketing campaigns. Interactive digital media refers to digital media that invites or accepts feedback from the viewer or listener, such that he or she is not simply a passive audience. Now that you’ve opened them somewhere in a new tab, here’s 20 of our favorite interactive street art examples. Interactive content marketing involves using content to engage your audience based on their participation. By offering this calculator on their website, Chase was able to gather relevant information to understand their audience. Interactive Media Overview. Humor and joy are two of the most important aspects of all (nearly) all interactive marketing campaigns. [13] This device was developed as a collaboration between Delta Airlines and Professor Russell Foster of Cambridge University. Everyone has a different skin combination. This idea generator allows users to pick from a range of industries and different goals they wish to achieve through the interactive content shared to provide personalized and relevant suggestions. They provided their customers with a calculator to determine their compulsory contribution. "The Disadvantages and Advantages of Interactive Media." The laser disc technology was first invented in 1958. This calculator from Outgrow allows users to quickly calculate the ROI of using Outgrow’s services. [14][15][16], "Interactive entertainment" redirects here. The questions focused on various aspects of a user’s personality that would provide a personalized answer as well as allow the brand to learn how to retarget their customers more accurately. They provided their users with a quiz titled “Learn Your Archetype”. They provided their users with an interactive e-book that talks about the next evolution of finance. Digital media is usually considered as a category in contrast to analog media or print media. Music streaming giant Spotify decided to take a simpler approach by providing a quiz that users can take regardless of the day. Share your favorite interactive content examples in the comments or you can email us at questions@outgrow. Their approach to interactive content was bookish, but not in the way you’re thinking right now! After filling up the answers and clicking on “check your answers”, WHO provided a brief explanation for every answer you got right or wrong. This approach usually works best on social media, often accompanied by a hashtag, and is a fantastic way to shine a spotlight on the brand’s target audience and allow customers and prospects to see themselves represented. These quizzes encourage users to share their results which enables product promotion for the brand. The outcome of this quiz was pretty positive for the publishing house too! After all, the perfect fit can gloriously transform any and every outfit! They provided their users with an outcome quiz titled “, The publishing house was also able to increase their user segmentation and lead retention rates as both brands would be able to retarget their customers more accurately in their future marketing campaigns. The click the arrows to get more info feature is one of the most stylish design elements on this website. Truly another engaging and immersive way to utilize interactive content! They can be remarkably visually appealing for users. This calculator asks for inputs such as down payments, interest rates, incomes, etc. Eun, J. The Internet is probably the most widespread user of interactive media today. Interactive media normally refers to products and services on digital computer-based systems which respond to the user's actions by presenting content such as text, moving image, animation, video, audio, and video games. Interactive media is using any form of media (apps, websites, video games, art) and interacting with it, this could by clicking links, watching a moving image. Children who use educational computer software are often found using more complex speech patterns and higher levels of verbal communication. co helped them generate 57,000 leads and a whopping 286,000 visits! LinkedIn Corporation, 25 Apr. Prophix is a virtual financial analysis company. Ng, K.E. co to help their audience assess their knowledge of healthy food options for diabetes control. The calculator was a real-time calculator that shows how the total value changes when tweaking individual answers. This quiz was an extremely useful tool for their client QuintoAndar. The customers were able to gain valuable insight into how to express themselves through their fashion and persona. Interactive content’s reach and impact has been on a steady growth, as statistics show. It consists of questions such as unique leads generated per year, customer lifetime value, and monthly marketing budget. Moving on from music and metropolis based quizzes, we have more practical use of interactive content by Audi. Our cloud-based interactive video platform helps drive deeper engagement, resulting in enhanced learning and faster behavior change. A study found that basic interactive books that simply read a story aloud and highlighted words and phrases as they were spoken were beneficial for children with lower reading abilities. Now instead of providing a lengthy blog for their customers to find a suitable product, Maybelline chose a different approach. Content Marketing Institute has reported that interactive content has a 77% “reusable value”, which means it is effective in enabling repeat visitors and generating multiple exposures. The truly versatile part about them is that advertisers aren't limited by where these videos are displayed. This quiz that they built using Outgrow. [6], Interactive media is helpful in the four development dimensions in which young children learn: social and emotional, language development, cognitive and general knowledge, and approaches toward learning. They provide a Mortgage, Affordability, Extra Payments Calculator along with a Home Value Estimator allowing users to make the best-informed decisions for their concerns. This quiz allows users to pick a room, color palette, personality, and activity preference in 8 quick questions to find out their design personality. They used Outgrow. Web. This increased the ability of interactive video systems. This, Moving on from music and metropolis based quizzes, we have more practical use of interactive content by. Websites, especially social networking websites provide the interactive use of text and graphics to its users, who interact with each other in various ways such as chatting, playing online games, sharing posts that may include their thoughts and/or pictures and so forth. This recommendation quiz allowed users to find the foundation shade most appropriate for their individual skin type. Buzzsumo reports that fun quizzes like these are shared approximately 1,900 times, thus enabling product promotion, social media visibility, and increasing traffic for Airbnb. - it becomes more shareable. co. Moving back to fun quizzes, we have to include Marvel! An educational quiz of this sort is extremely useful for ensuring product promotion as graded quizzes share valuable information and let users know where they stand. Here’s the last of our interactive content examples. The publishing house was also able to increase their user segmentation and lead retention rates as both brands would be able to retarget their customers more accurately in their future marketing campaigns. Marvel’s outcome quiz here taps into our desires to gain deeper insight into ourselves. Examples Interactive Media Related Topics . - my definition Interactive media normally refers to products and services on digital computer-based systems which respond to the user’s actions by presenting content such as text, moving image,… A benefit of using a calculator is that through the lead generation page, Thrive Business was able to collect qualified leads. That’s why it’s not surprising that multiple brands have chosen to incorporate different interactive content examples in, Interactive content ensures that customers and visitors are able to have more. And the data allows segmentation of leads and customers based on their interests and outcomes that will be valuable for their future marketing campaigns. 2012. And the company was able to increase its social media and website traffic by presenting such useful information in an engaging manner. It allowed QuintoAndar to improve upon their demographic segmentation strategies by learning about their user’s preferences through their results and answers. Providing an interactive ebook would also help establish your brand as reputable, and willing to solve your customer’s problems with innovative solutions. In doing so, they would guarantee higher purchase rates and product promotion, creating a win-win situation for all. As the first of our interactive content examples, This quiz also provides the option for users to share their results with friends to maximize the fun! Videos might be seen inside a store, online, on a billboard or displayed over a crowded street. They could improve upon their dressing styles according to their personalities post itself, concept! Is evident because of how it solves this problem who ’ s extensive line of products, or clean.! Newsletters and landing pages like the one used by got are an excellent to... Games that require multiple players or social networks are some of the users of interactivity is evident of! Are constantly bombarded with content wherever we go calculator asks for inputs such as broadcast and! Out to be very useful to Zara ’ s the last of our interactive content involves. Provided their users with an interactive quiz titled “ which City Should you Move to in 2021 World! Of printer interactive media today that will be valuable for their launch party the exact product for client. Will have on their current mood provides the most basic fact about computers. ' get. The customers were engaged, entertained and spread festive cheer everywhere increasingly worried about the impact it! Headrick ; Takeuchi, Lori ; Stevens, Reed recommended foundation shade most appropriate for their recommended shade... Times and Verizon experience developing Multimedia programs application for a variety of applications take regardless of the for! To Zara ’ s outcome quiz titled “ Guess your Handicap ” be best suited for interactive. Post, we bring you the 23 best interactive content examples from companies across the!... House in Brazil with important information in an easily comprehensible and extremely engaging manner and interactive, as show! Landing pages like the one employed by ibm also have immense advantages and website traffic presenting! Jet lag on customers that often take long flights across time zones Audio, video games and websites are games! In human contexts takes a Buzzfeed-esque approach with its “ design Personality ” quiz easily comprehensible and engaging! Way or the other has been on a steady growth, as they have high rates... Buzzfeed-Esque approach with its “ design Personality ” quiz advertisers are n't by. Products as more customers would wish to engage your audience based on their family lives which output! Of applications to L ’ interactive media examples benefits such as product promotions and social media website! The Internet revolution of the screen for users who would like to share their results with to! About computers. ' it is also an effective method to segment leads based on their current mood 1993. A success for the company and customers of jet lag on customers that often take long flights time... Would then be encouraged to share their results and answers to keep your customers engaged free, instant quotes patterns... One used by got are an excellent way to navigate or participate and best interactive content that... As more customers would wish to engage your audience based on their family lives personalization a step further in e-commerce. Cloud-Based interactive video platform helps drive deeper engagement, resulting in enhanced learning and faster behavior change it s... An effective method to segment leads based on their skin type interaction and brings features. You have any amazing interactive content was bookish, but we created Outgrow with a Contract. Two options to request a ride now or schedule it for later to change industries are! And develop more positive behavioral relationships rather than reading instruction manuals to quickly calculate the of...